Our User Adoption Funnel not only provides you with a view into how people are adopting learning, but also gives you the power to take direct action to get people to sign up, enroll in a course and start watching their first lecture.
How is adoption defined?
While adoption can mean different things for different organizations, at Udemy Business we define ‘adoption’ as the point at which users have watched their first lecture, after having joined and enrolled in a course.
The Organization Adoption Rate is the number of users that have watched their first lecture as a percentage of the total number of licenses you have purchased.
We present your user adoption in a funnel because it best describes the different steps users must take from when they first get access to Udemy Business until they reach the point where they’re learning, ie. watching their first lecture.
We highlight the steps of the funnel where there is a drop off in users joining, enrolling or watching a lecture to help you understand which users are not yet adopting Udemy Business and help you take action so you can encourage them to get started.
This report is in real-time and shows data since the creation of your organization's account.
This is the total number of licenses you have purchased for your employees on Udemy Business.
This column shows you the number of invitations you have sent to your team. It includes users who have either accepted an invitation and joined your Udemy Business account or still have a pending invitation. Cancelled invitations are not included.
Details of invitations sent, and users who have not accepted their invitations is not shown for accounts that have SSO login enabled.
These users have accepted their invitation to join your Udemy Business account and have already logged in at least once.
Users that drop out of the adoption funnel at this step are the users that have not accepted their invitations yet. You can use the Email These Users link to remind them to claim their account, or the Manage Invitations link in the report for quick access to your pending invitations list.
These users have enrolled in at least one course. The course may have been assigned to them or it may have been something they found and selected themselves.
Users that drop out of the adoption funnel at this step are the users that have logged in at least once but have not yet enrolled in a course. You may wish to assign or recommend a course to help them get started. Or you can use the Email These Users link to remind them to start learning or export a list of these users and send it to the appropriate manager to follow up.
These users have watched their first lecture of one of the courses they have enrolled in.
Note: watched activity will be only reported when a user views and completes a video lecture. Completing other types of lectures, like quizzes, practice tests, coding exercises etc., will not prompt any activity.
If a user unenrolled from a course, then any watched activity that was recorded, will be removed from reporting.
Users that drop out of the adoption funnel at this step have enrolled in at least one course, but have not yet completed their first lecture. It might be worth sending them some encouragement. You can use the Email These Users link to remind them to start learning or Export a List of these users and send it to the appropriate manager to follow up.
Adoption by Groups or Sections
If you have groups or sections set up you can see how adoption is going for a specific group, set of multiple groups, or sections, by selecting it from the filter at the top of the page.
The Group Adoption Rate is the number of users (in a group) that have watched their first lecture as a percentage of the users who have joined your account.
If SSO is enabled in your organization, the adoption funnel will contain a scaled down version of the metrics provided in the Adoption Funnel.
Data on numbers of users joined, enrolled and watched will be displayed. Data on licenses and invitations is currently not displayed, as users are provisioned via SSO.